“The Voice of St. Louis” for over 80 years
• #1 Cume in St. Louis 398,900
• With 76% of today’s spending power in the wallets of persons 43+, welcome to our audience
• In St. Louis the fastest growing age group is 45 to 64, increasing 31.5% in just ten (10) years - welcome to our core audience
Most Importantly: Follow The Money
Income
Total Station income 25.9 Billion representing 36 cents of every dollar earned in St. Louis
#1 Persons income 150,000+ (a 10.8% advantage over #2)
#1 Persons income 100,000+ (an 8% advantage over #2)
#1 Persons income 75,000+ (a 28.5% advantage over 32)
#1 Persons income 50,000 (a 25.8% advantage over #2)
Assets
#1 Persons with assets over 250K (an 89.6% advantage over #2)
#1 Persons with assets over 100K (a 73.4% advantage over #2)
329,100 homeowners (a 35% advantage over #2)
Home Equity 20 years plus at current residence
136,700 homeowners (an 80.1% advantage over #2)
10 years plus at current residence
233,800 homeowners (a 62.4% advantage over #2)
The KMOX Advantage
More Income + More Assets = More Qualified Buyers
